Heribert Meffert 
Fallstudien zum Marketing [PDF ebook] 
Fallbeispiele und Aufgaben fur das Marketing-Studium

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information …

Talent management is a central element of managerial discourse and organisational practice. This short-form book provides a succinct overview on the state of research on talent management. The author …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years’ schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation …