Heribert Meffert 
Marketing [PDF ebook] 
Grundlagen marktorientierter Unternehmensfuhrung. Konzepte – Instrumente – Praxisbeispiele. Mit neuer Fallstudie VW Golf

In the last ten years, while GATT and (later) WTO were actively advocating the doctrine of free trade, the world witnessed unprecedented formation of regional trading blocs. Focusing on the prospects …

Disinfection By-Products in Water Treatment describes new government regulations related to disinfection by-products. It explains the formation of microorganism by-products during water treatment and …

Following in the tradition of its Shingo Prize-winning predecessors, Lean Production Simplified, Third Edition gives a clear overview of the structure and tools of the Lean production system. Written …

This volume compiles information on different aspects of diseases of oil crops and their management. It contains 11 chapters based on different crops contributed by various authors. The book will be …

Organizational Crisis Management: The Human Factor offers theoretical background and practical strategies for responding to workplace crises. Responding to a paradigm that focuses on the operational …

Presenting the most recent statistical data, Investment and Employment Opportunities in China provides first-of-its-kind coverage of the regional economic, industrial, investment, and employment stru …

Using real-world examples of what may go wrong during a crisis, the author of "Effective Crisis Management" intends to infuse some realism and insight into the incident response and crisis …

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodol …

This book provides an elaboration upon the concept of knowledge from an economic viewpoint. However this is not a book on economics of knowledge, at least not in the conventional sense. Most of the e …