Heribert Meffert 
Marketing [PDF ebook] 
Grundlagen marktorientierter Unternehmensfuhrung. Konzepte – Instrumente – Praxisbeispiele. Mit neuer Fallstudie VW Golf

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

The EPA has established regulations which classify four types of disinfection byproducts – TTHMs, haloacetic acids, bromate, and chlorite – and requires public water systems limit these byproducts to …

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

In traditional business circles, wisdom is viewed with a certain scepticism, which is in part due to its historical associations with wisdom traditions and spiritual cultures. However, in business to …

Shortlisted for the CMI”s Management Book of the Year Award 2018 and the Business Book Awards 2018 Growth can be the most important attribute that any business can have, and yet is commonly the leas …

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

The book will highlight major trends and developments in the field of microbial fuels, with contributions from a number of highly experienced researchers. It will serve as a comprehensive reference f …