Information Resources 
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications [EPUB ebook] 

Soporte

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

€3,156.16
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Idioma Inglés ● Formato EPUB ● ISBN 9781522551898 ● Editor Information Resources ● Editorial IGI Global ● Publicado 2018 ● Descargable 3 veces ● Divisa EUR ● ID 8059361 ● Protección de copia Adobe DRM
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