Information Resources 
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications [EPUB ebook] 

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

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Język Angielski ● Format EPUB ● ISBN 9781522551898 ● Redaktor Information Resources ● Wydawca IGI Global ● Opublikowany 2018 ● Do pobrania 3 czasy ● Waluta EUR ● ID 8059361 ● Ochrona przed kopiowaniem Adobe DRM
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