Information Resources 
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications [EPUB ebook] 

Apoio

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

€3,156.16
Métodos de Pagamento
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Inglês ● Formato EPUB ● ISBN 9781522551898 ● Editor Information Resources ● Editora IGI Global ● Publicado 2018 ● Carregável 3 vezes ● Moeda EUR ● ID 8059361 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

260.259 Ebooks nesta categoria