Ingmar Geiger & Michael Kleinaltenkamp 
Business Project Management and Marketing [PDF ebook] 
Mastering Business Markets

Soporte

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

€101.45
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Idioma Inglés ● Formato PDF ● ISBN 9783662485071 ● Editor Ingmar Geiger & Michael Kleinaltenkamp ● Editorial Springer Berlin Heidelberg ● Publicado 2016 ● Descargable 3 veces ● Divisa EUR ● ID 6387711 ● Protección de copia Adobe DRM
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