Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
€101.45
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9783662485071 ● संपादक Ingmar Geiger & Michael Kleinaltenkamp ● प्रकाशक Springer Berlin Heidelberg ● प्रकाशित 2016 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 6387711 ● कॉपी सुरक्षा Adobe DRM
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