Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
€100.88
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语言 英语 ● 格式 PDF ● ISBN 9783662485071 ● 编辑 Ingmar Geiger & Michael Kleinaltenkamp ● 出版者 Springer Berlin Heidelberg ● 发布时间 2016 ● 下载 3 时 ● 货币 EUR ● ID 6387711 ● 复制保护 Adobe DRM
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