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Lebouche Bertrand Lebouche & Thoer Christine Thoer
Médias, médicaments et espace public [PDF ebook]

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Portada de Lebouche Bertrand Lebouche & Thoer Christine Thoer: Médias, médicaments et espace public (PDF)

Cet ouvrage porte sur la communication pharmaceutique et son évolution; la médiatisation des découvertes pharmacologiques; la couverture des crises entourant certains médicaments vedettes; le rôle que joue Internet; la promotion d»une meilleure utilisation des médicaments; la régulation de la publicité; et, l»éducation des consommateurs.

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Idioma Francés ● Formato PDF ● Páginas 350 ● ISBN 9782760524712 ● Editorial DE MARQUE ● Publicado 2009 ● Descargable 3 veces ● Divisa EUR ● ID 6016513 ● Protección de copia Adobe DRM

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