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Lebouche Bertrand Lebouche & Thoer Christine Thoer
Médias, médicaments et espace public [PDF ebook]

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Couverture du Lebouche Bertrand Lebouche & Thoer Christine Thoer: Médias, médicaments et espace public (PDF)

Cet ouvrage porte sur la communication pharmaceutique et son évolution; la médiatisation des découvertes pharmacologiques; la couverture des crises entourant certains médicaments vedettes; le rôle que joue Internet; la promotion d »une meilleure utilisation des médicaments; la régulation de la publicité; et, l »éducation des consommateurs.

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Langue Français ● Format PDF ● Pages 350 ● ISBN 9782760524712 ● Maison d’édition DE MARQUE ● Publié 2009 ● Téléchargeable 3 fois ● Devise EUR ● ID 6016513 ● Protection contre la copie Adobe DRM

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