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Lebouche Bertrand Lebouche & Thoer Christine Thoer
Médias, médicaments et espace public [PDF ebook]

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Cover of Lebouche Bertrand Lebouche & Thoer Christine Thoer: Médias, médicaments et espace public (PDF)

Cet ouvrage porte sur la communication pharmaceutique et son évolution; la médiatisation des découvertes pharmacologiques; la couverture des crises entourant certains médicaments vedettes; le rôle que joue Internet; la promotion d”une meilleure utilisation des médicaments; la régulation de la publicité; et, l”éducation des consommateurs.

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Language French ● Format PDF ● Pages 350 ● ISBN 9782760524712 ● Publisher DE MARQUE ● Published 2009 ● Downloadable 3 times ● Currency EUR ● ID 6016513 ● Copy protection Adobe DRM

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