Martin Kornberger 
Brand Society [PDF ebook] 
How Brands Transform Management and Lifestyle

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

Leadership is a slippery concept. Researchers disagree on its essence, describing it variously as behaviours, character traits or styles. Effective leaders understand that we make meaning of our expe …

Global construction data is vital for contractors, governments, international organisations, policy makers, academic researchers and statisticians. As the global population of the world expands, the …

Finalist in the Business Management and Leadership Category of the International Book Awards 2021 —————————————————————————————————– …

A Basic Guide to International Business Law is an introduction to those parts of European and international law that are relevant to business. Having read this book, students will come away with a br …

This book fully details, as the title suggests, the real secret to maximizing an organization»s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …