Martin Kornberger 
Brand Society [PDF ebook] 
How Brands Transform Management and Lifestyle

In the last ten years, while GATT and (later) WTO were actively advocating the doctrine of free trade, the world witnessed unprecedented formation of regional trading blocs. Focusing on the prospects …

Following in the tradition of its Shingo Prize-winning predecessors, Lean Production Simplified, Third Edition gives a clear overview of the structure and tools of the Lean production system. Written …

This volume compiles information on different aspects of diseases of oil crops and their management. It contains 11 chapters based on different crops contributed by various authors. The book will be …

Using real-world examples of what may go wrong during a crisis, the author of "Effective Crisis Management" intends to infuse some realism and insight into the incident response and crisis …

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodol …

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexi …

Y. S. Brenner is an economist whose main concern is with development, and this attitude is reflected in his approach to economic history. He begins this seminal study in the era of the Reformation in …

Seven studies explore the modest but significant role of Canadian multinational enterprises in world finance, trade, and direct investment. Presents a historical overview, analyses of individual comp …

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars an …