Martin Kornberger 
Brand Society [PDF ebook] 
How Brands Transform Management and Lifestyle

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk ma …

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is …

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the …

Sustainable Jobs is chock full of practical tools to rapidly accelerate your job search. It includes tips and suggestions from 26 of the top Sustainability Masters in this space. This book …

First Published in 1972. A reprinting of the original volume on Financial and Commercial Policy Under the Cromwellian Protectorate from its first edition in 1934, this is includes an updated preface …

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diver …

Originally published in 1972, this volume, supplemented extensively with maps and tables, and employing sophisticated institutional and empirical analyses, discusses a number of important issues rela …

This book presents an overview of the Pentatomidae species, covering their biology, phylogeny and reproductive behavior, main plants used in their diet and their nutritional exigencies, predatory sti …