In 1973, Martin Cooper invented the cell phone.
How?
- He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
- He synchronized the Magic Triangle (product, company, & category design)
- He executed a Lightning Strike (a publicized call to his competitor)
And he won the category.
In this ‘mini-book’ you will learn:- How Martin Cooper led the creation of the world’s first cell phone at Motorola-and made the first publicized call on it.
- The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
- The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
- The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
- Sage advice for Category Designers who dream to change the world with technology.
Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.
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Idioma Inglés ● Formato EPUB ● Páginas 37 ● ISBN 9781956934533 ● Tamaño de archivo 3.4 MB ● Editorial Nicolas Mather ● Publicado 2022 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 8716880 ● Protección de copia Adobe DRM
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