Nicolas Cole & Christopher Lochhead 
Martin Cooper [EPUB ebook] 
The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All

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In 1973, Martin Cooper invented the cell phone.

How?


  • He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)

  • He synchronized the Magic Triangle (product, company, & category design)

  • He executed a Lightning Strike (a publicized call to his competitor)


And he won the category.

In this ‘mini-book’ you will learn:

  • How Martin Cooper led the creation of the world’s first cell phone at Motorola-and made the first publicized call on it.

  • The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.

  • The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.

  • The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.

  • Sage advice for Category Designers who dream to change the world with technology.


Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.

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Language English ● Format EPUB ● Pages 37 ● ISBN 9781956934533 ● File size 3.4 MB ● Publisher Nicolas Mather ● Published 2022 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 8716880 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

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