In 1973, Martin Cooper invented the cell phone.
How?
- He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
- He synchronized the Magic Triangle (product, company, & category design)
- He executed a Lightning Strike (a publicized call to his competitor)
And he won the category.
In this ‘mini-book’ you will learn:- How Martin Cooper led the creation of the world’s first cell phone at Motorola-and made the first publicized call on it.
- The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
- The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
- The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
- Sage advice for Category Designers who dream to change the world with technology.
Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.
€4.49
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 37 ● ISBN 9781956934533 ● फाइल का आकार 3.4 MB ● प्रकाशक Nicolas Mather ● प्रकाशित 2022 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 8716880 ● कॉपी सुरक्षा Adobe DRM
एक DRM सक्षम ईबुक रीडर की आवश्यकता है
एक ही लेखक से अधिक ईबुक / संपादक
254,716 इस श्रेणी में ईबुक
