Pennie Frow & Adrian Payne 
Strategic Customer Management [PDF ebook] 
Integrating Relationship Marketing and CRM

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

“An inspiring and informative read” – Financial Times Shortlisted for the Business Book Awards 2022 In Making It Happen, Rebecca Stephens argues that the successful implementation of strategy often c …

This study assessed the downstream river system adaptation in response to upstream damming on the Ribb River, Ethiopia, to irrigate 15, 000 ha. It combined primary and secondary data, and the applica …

A restorative just culture has become a core aspiration for many organizations in healthcare and elsewhere. Whereas ‘just culture’ is the topic of some residual conceptual debate (e.g. retributive po …

Managing Complexity in Healthcare introduces the Com Ent Eth (Complex Entropic Ethical) model as an integrated bio-medical and philosophical approach to understanding how people get things done in he …

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies e …

This book provides a detailed discussion on India’s energy mix including descriptive use of the Shannon Wiener diversity index for numerically comparing India’s diversity in energy supply with other …

Since the early 1990s, public sector organisations have been overwhelmed with what has come to be termed New Public Management (NPM) methods. NPM idealises performance, metrics, transparency and mark …