Pennie Frow & Adrian Payne 
Strategic Customer Management [PDF ebook] 
Integrating Relationship Marketing and CRM

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as we …

This book provides a thorough and rigorous discussion on the impact of trade liberalisation on economic development with a special focus on the African continent. The author presents the rationale fo …

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessar …

African countries are pursuing a number of development agendas toward achieving economic growth that is inclusive, pro-poor, and sustainable, particularly the type that can unleash the potential of w …

Research shows that low health literacy (HL) is linked to poorer mental and physical health, increased health inequalities and less cost-effective health care systems. HL results in Europe indicate t …

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endowments. The book undertakes detailed empirical scrut …

This book unveils the secrets of archer fish, covering everything from their morphology to their unique feeding techniques, digestion physiology, and reproductive intricacies. It serves as an essenti …

Cruciale pour apprehender le monde contemporain et ses enjeux, l’economie est aujourd’hui partout. En presentant avec pedagogie l’histoire de la pensee economique, cet ouvrage permet de comprendre co …

Following in the tradition of its bestselling predecessor, The 12 Principles of Manufacturing Excellence: A Lean Leader”s Guide to Achieving and Sustaining Excellence, Second Edition outlines a comp …