Pennie Frow & Adrian Payne 
Strategic Customer Management [PDF ebook] 
Integrating Relationship Marketing and CRM

Dynamic Positioning for Engineers enables the reader to acquire the basic knowledge of the concepts and understanding of the dynamic positioning (DP) system from the systems perspective. This book il …

We are at the beginning of the sustainability era. The biggest challenge of our generation is to reach the Sustainable Development Goals. For this we must be willing to understand and change the root …

Modern Fisheries Engineering: Realizing a Healthy and Sustainable Marine Ecosystem is a compendium of the latest and most cutting-edge information on the diversity of technical aspects associated wit …

The ways in which we design, make, transport and then discard clothes has a huge social and environmental impact. This book covers responsible business practices and sustainability in the fashion ind …

This innovative book is the first to explore social entrepreneurship in the field of hospitality, introducing students to the principles of social entrepreneurship motivation, finance, sustainability …

This book provides a detailed discussion of four class-action discrimination cases that have recently been settled within the United States Department of Agriculture (USDA) and have led to a change i …

Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the …

Despite the promise of improving care and other benefits, EMR implementations are highly disruptive to the organization.. This book will show you how to create an environment for success in your orga …

The book focusses on the challenges faced in the digital age, and the increasing demands for continuous change in an inter-connected digital world. The book presents stories about how leaders have fa …