Philip Kotler 
10 péchés mortels en marketing [EPUB ebook] 

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

People are increasingly disenchanted with performance improvement techniques that fail to deliver. This book offers a new and refreshing way of engaging in authentic feedback that is willingly given …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the …

Per Wimmer is equally known as a global financier, philanthropist, adventurer and explorer. Today, Per owns and runs his own investment bank, Wimmer Financial, which he founded in 2007. He has also s …

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years’ schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation …

The development of new technologies places new challenges to the interpretation and implementation of legislation in the information society. The recent deployment of service-oriented computing and c …