Philip Kotler 
10 péchés mortels en marketing [EPUB ebook] 

There is no such thing as a successful Entrepreneur. Success and failure go hand in hand with being an Entrepreneur. Failure is merely the cost of an expensive education on how not to do it that way …

Disinfection By-Products in Water Treatment describes new government regulations related to disinfection by-products. It explains the formation of microorganism by-products during water treatment and …

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Ev …

Are politics your biggest stressor at work? Becoming a Genuine Leader will help you develop the skills and self-awareness to navigate the challenges of your work culture with integrity at your core. …

Negotiation is an essential skill in all areas of life. It is a series of manoeuvres that we move through in order to get the best possible deal for ourselves, our company or organisation. How fa …

The biggest issue of economics in a hospital are the resource issues. A resource issue in hospitals creates many problems such as the excessive number of patients, poor service quality, lack of diagn …

This book describes the globalization evolution for firms in their internationalization of their business operations. It provides necessary information about globalization contents which are all up …

In India credit rating agencies showed their presence for the first time only in late 1980»s when the first credit rating agency was established namely the credit rating information services …

The Philosophy of Economics primarily considers the economic agent as a moral subject. Economics, however, has long overlooked the agent’s moral – that is to say, reasonable – dimension, to focus ins …

This book recounts the habits of many interesting and unusual exceptions to the rule that insects are typically terrestrial forms of life. It examines the different ways that groups of species have d …