Philip Kotler 
10 péchés mortels en marketing [EPUB ebook] 

This advanced practical textbook deals with the issue of risk analysis, measurement and management in the shipping industry. It identifies and analyses the sources of risk in the shipping business an …

This informative volume provides comprehensive knowledge on various aspects of wastewater resource management from the point of process sustainability and resource recovery. This authoritative compen …

Institutional economics is a sociocultural discipline and policy science which draws on the idea that economies are best understood through an appreciation of history, real-world institutions, and so …

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of t …

There’s an epidemic of leadership failure—whether something as small as a meeting, or as large as implementing enterprise wide change. Leaders know that sinking feeling when a gap emerges between the …

Fundamentals of Integrated Vehicle Realization is a unique and solid contribution to the subject of product development, centered on the automotive industry. Automotive manufacturers and suppliers …

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

This book defines and discusses how the field of Enterprise Architecture (EA) can be incorporated into the design of Enterprise Geographic Information Systems (EGIS). The objective of EA is to develo …

Safety in Petroleum Industries covers pertinent safety aspects and precautions to be taken for design, operation, maintenance, inspection and project constructions for petroleum industries, with an e …

With the current upsurge of Industry 4.0, the way manufacturers assemble their products to sell in a competitive market has changed, guided by the SMART strategy. Only the most adaptable and suitable …