Philip Kotler 
10 péchés mortels en marketing [EPUB ebook] 

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an a …

The United Dutch East India Company was the first public company, preceding the formation of the English East-India Company by over 40 years. Its fame as the first public company which heralded the t …

21st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business …

This critical volume addresses an important contemporary issue, how to determine themost cost-effective approach to solid waste disposal. Based on wide-ranging, practicalexperience, this time-saving …

This influential study of the relationship between the prices of gold and other commodities was originally published in 1935. In it the authors attributed the initial cause of the great depression in …

When promoting private label products, what instantly comes to mind is that they usually provide basic information that”s not particularly interesting or beneficial to your prospects. However, there …

First published in 1982. In this volume we present a collection of original papers, edited by Arvind N. Das, on agrarian movements in the populous Indian state of Bihar. These movements are traced fr …

Written by the industrial engineer who developed SMED (single-minute exchange of die) for Toyota, A Revolution in Manufacturing provides a full overview of this powerful just in time production tool. …

It is widely felt that the public sector in many developing countries is too large, and that privatisation would benefit both the users of individual services and the economy in general. However, ent …