Catalog > Ciencias sociales > Economía > Ralph Berndt: Marketingstrategie und Marketingpolitik (PDF)

Ralph Berndt
Marketingstrategie und Marketingpolitik [PDF ebook]

Soporte

Portada de Ralph Berndt: Marketingstrategie und Marketingpolitik (PDF)

Gegenstand des Buches sind die Marketingstrategien von Markenartikelproduzenten und Handelsorganisationen auf mehrstufigen Märkten. Im Bereich der Markenartikelproduktion werden die strategische Planung von Geschäftsfeldern, die Produktstrategien (insbesondere die Produktinnovation) und die Markenstrategien behandelt. Für Handelsorganisationen wird die strategische Planung der Betriebsform und der Warengruppen dargestellt.

Das Buch erarbeitet die typischen Marketingpolitiken für Markenartikelproduzenten und für Handelsorganisationen; außerdem werden die Möglichkeiten einer kooperativen Marketingpolitik von Industrie und Handel untersucht.

€20.37

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato PDF ● ISBN 9783540268246 ● Editorial Springer Berlin Heidelberg ● Publicado 2006 ● Descargable 3 veces ● Divisa EUR ● ID 6315985 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

260.259 Ebooks en esta categoría

Portada de Francesco (University of Siena, Italy) Farina & Ernesto (University of Siena, Italy) Savaglio: Inequality and Economic Integration

Francesco (University of Siena, Italy) Farina & Ernesto (University of Siena, Italy) Savaglio: Inequality and Economic Integration

Internationally, globalization and increased economic integration has impacted quality of life and individual well-being. Attempts to evaluate the impact on income dispersion from this process have b …

Portada de Jose Maria Fanelli & Rohinton Medhora: Finance and Competitiveness in Developing Countries

Jose Maria Fanelli & Rohinton Medhora: Finance and Competitiveness in Developing Countries

This volume represents a uniquely thorough investigation of trade and financial policy as it impacts upon Third World development. A broad range of international case studies (including Indonesia, Ur …

Portada de Shawkat Alam & Jahid Hossain Bhuiyan: International Natural Resources Law, Investment and Sustainability

Shawkat Alam & Jahid Hossain Bhuiyan: International Natural Resources Law, Investment and Sustainability

International Natural Resources Law, Investment and Sustainability provides a clear and concise insight into the relationship between the institutions that govern foreign investment, sustainable deve …

Portada de Edward Haller: Simplified Wastewater Treatment Plant Operations Workbook

Edward Haller: Simplified Wastewater Treatment Plant Operations Workbook

In a simple, straightforward manner, this book presents most of the major process units for wastewater treatment, addressing what the unit is and how it basically works. Along with that it provides s …

Portada de Barbara Renner: Hands On Water and Wastewater Equipment Maintenance, Volume I

Barbara Renner: Hands On Water and Wastewater Equipment Maintenance, Volume I

Hands-On Maintenance for Water/Wastewater Equipment deals with equipment maintenance as individual components, not as complete machines. This allows more information about the design, application and …

Portada de Charles Steindel: Economic Indicators for Professionals

Charles Steindel: Economic Indicators for Professionals

We are bombarded with economic numbers: unemployment, retail sales, inflation, GDP—the list goes on and on. Some analyst or another is constantly telling us about an obscure statistic that is the key …

Portada de Atsushi Sumi: Japanese Industrial Transplants in the United States

Atsushi Sumi: Japanese Industrial Transplants in the United States

First Published in 1998. This book examines the transferability of Japanese organizational practices to Japanese owned industrial transplants in the United States, and demonstrates that relations of …

Portada de Mr Robert Sawyer: Kiss & Sell: Writing for Advertising

Mr Robert Sawyer: Kiss & Sell: Writing for Advertising

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exam …

Portada de Ariel Evans: Enterprise Cybersecurity in Digital Business

Ariel Evans: Enterprise Cybersecurity in Digital Business

Cyber risk is the highest perceived business risk according to risk managers and corporate insurance experts. Cybersecurity typically is viewed as the boogeyman: it strikes fear into the hearts of no …

Portada de Devendra Pal Singh: Integrated Pest Management in Diverse Cropping Systems

Devendra Pal Singh: Integrated Pest Management in Diverse Cropping Systems

Climate change has intensified in recent decades, which has affected crop production as well as facilitated the emergence of new diseases and insect pests, causing serious threats to agriculture. Far …

siguiente página >>>