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Ralph Berndt
Marketingstrategie und Marketingpolitik [PDF ebook]

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Bìa của Ralph Berndt: Marketingstrategie und Marketingpolitik (PDF)

Gegenstand des Buches sind die Marketingstrategien von Markenartikelproduzenten und Handelsorganisationen auf mehrstufigen Märkten. Im Bereich der Markenartikelproduktion werden die strategische Planung von Geschäftsfeldern, die Produktstrategien (insbesondere die Produktinnovation) und die Markenstrategien behandelt. Für Handelsorganisationen wird die strategische Planung der Betriebsform und der Warengruppen dargestellt.

Das Buch erarbeitet die typischen Marketingpolitiken für Markenartikelproduzenten und für Handelsorganisationen; außerdem werden die Möglichkeiten einer kooperativen Marketingpolitik von Industrie und Handel untersucht.

€20.36

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783540268246 ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2006 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6315985 ● Sao chép bảo vệ Adobe DRM

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