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Ralph Berndt
Marketingstrategie und Marketingpolitik [PDF ebook]

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Capa do Ralph Berndt: Marketingstrategie und Marketingpolitik (PDF)

Gegenstand des Buches sind die Marketingstrategien von Markenartikelproduzenten und Handelsorganisationen auf mehrstufigen Märkten. Im Bereich der Markenartikelproduktion werden die strategische Planung von Geschäftsfeldern, die Produktstrategien (insbesondere die Produktinnovation) und die Markenstrategien behandelt. Für Handelsorganisationen wird die strategische Planung der Betriebsform und der Warengruppen dargestellt.

Das Buch erarbeitet die typischen Marketingpolitiken für Markenartikelproduzenten und für Handelsorganisationen; außerdem werden die Möglichkeiten einer kooperativen Marketingpolitik von Industrie und Handel untersucht.

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Língua Alemão ● Formato PDF ● ISBN 9783540268246 ● Editora Springer Berlin Heidelberg ● Publicado 2006 ● Carregável 3 vezes ● Moeda EUR ● ID 6315985 ● Proteção contra cópia Adobe DRM

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