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Robert Klein & Claudius Steinhardt
Revenue Management [PDF ebook]
Grundlagen und Mathematische Methoden

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Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaßen an Studenten der Betriebswirtschaftslehre mit quantitativer Ausrichtung, Wirtschaftsinformatiker sowie Wirtschaftsingenieure. Es erläutert die wesentlichen Grundkonzepte des Revenue Managements und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Dabei werden jeweils die grundlegenden mathematischen Modelle und Methoden vorgestellt und anhand zahlreicher Rechenbeispiele verdeutlicht. Übungsaufgaben ermöglichen die Kontrolle des Erlernten. Das Buch ist auch zum Selbststudium geeignet.

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Idioma Alemán ● Formato PDF ● ISBN 9783540688457 ● Editorial Springer Berlin Heidelberg ● Publicado 2008 ● Descargable 3 veces ● Divisa EUR ● ID 6319699 ● Protección de copia Adobe DRM

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