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Robert Klein & Claudius Steinhardt
Revenue Management [PDF ebook]
Grundlagen und Mathematische Methoden

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Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaßen an Studenten der Betriebswirtschaftslehre mit quantitativer Ausrichtung, Wirtschaftsinformatiker sowie Wirtschaftsingenieure. Es erläutert die wesentlichen Grundkonzepte des Revenue Managements und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Dabei werden jeweils die grundlegenden mathematischen Modelle und Methoden vorgestellt und anhand zahlreicher Rechenbeispiele verdeutlicht. Übungsaufgaben ermöglichen die Kontrolle des Erlernten. Das Buch ist auch zum Selbststudium geeignet.

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Bahasa Jerman ● Format PDF ● ISBN 9783540688457 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2008 ● Muat turun 3 kali ● Mata wang EUR ● ID 6319699 ● Salin perlindungan Adobe DRM

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Robert Klein Claudius Steinhardt

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