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William Winston
How To Write a Marketing Plan for Health Care Organizations [PDF ebook]

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Portada de William Winston: How To Write a Marketing Plan for Health Care Organizations (PDF)

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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Idioma Inglés ● Formato PDF ● Páginas 184 ● ISBN 9781136550805 ● Editorial Taylor and Francis ● Publicado 2012 ● Descargable 6 veces ● Divisa EUR ● ID 2593380 ● Protección de copia Adobe DRM

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