William Winston 
How To Write a Marketing Plan for Health Care Organizations [PDF ebook] 

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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语言 英语 ● 格式 PDF ● 网页 184 ● ISBN 9781136550805 ● 出版者 Taylor and Francis ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 2593380 ● 复制保护 Adobe DRM
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