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William Winston
How To Write a Marketing Plan for Health Care Organizations [PDF ebook]

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Couverture du William Winston: How To Write a Marketing Plan for Health Care Organizations (PDF)

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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Langue Anglais ● Format PDF ● Pages 184 ● ISBN 9781136550805 ● Maison d’édition Taylor and Francis ● Publié 2012 ● Téléchargeable 6 fois ● Devise EUR ● ID 2593380 ● Protection contre la copie Adobe DRM

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