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Armand Mattelart
Advertising International [EPUB ebook]
The Privatisation of Public Space

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Couverture du Armand Mattelart: Advertising International (ePUB)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Langue Anglais ● Format EPUB ● Pages 256 ● ISBN 9781134942374 ● Maison d’édition Taylor and Francis ● Publié 2005 ● Téléchargeable 3 fois ● Devise EUR ● ID 4213980 ● Protection contre la copie Adobe DRM

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