Auteur: Art Weinstein

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer …

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it’s due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their …

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it’s due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their …

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strate …

Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strate …

Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Nich …

Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Nich …

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert …

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert …

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains …

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains …

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric …

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric …

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unf …

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unf …

First Published in 1999, this book stresses the service aspects of an organization – especially customer service, marketing, and organizational responsiveness, and how to create and provide outstandi …

First Published in 1999, this book stresses the service aspects of an organization – especially customer service, marketing, and organizational responsiveness, and how to create and provide outstandi …