Author: Art Weinstein

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17 Ebooks by Art Weinstein

William C. Johnson & Art Weinstein: Superior Customer Value in the New Economy
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer …
PDF
English
DRM
€50.81
Art Weinstein: Handbook of Market Segmentation
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it’s due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their …
EPUB
English
DRM
€61.01
Art Weinstein: Handbook of Market Segmentation
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it’s due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their …
PDF
English
DRM
€61.75
Ron Morritt & Art (Nova Southeastern University, USA) Weinstein: Segmentation Strategies for Hospitality Managers
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strate …
PDF
DRM
€72.96
Ron Morritt & Art (Nova Southeastern University, USA) Weinstein: Segmentation Strategies for Hospitality Managers
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strate …
EPUB
DRM
€73.46
Art Weinstein: Handbook of Niche Marketing
Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Nich …
PDF
English
DRM
€79.79
Art Weinstein: Handbook of Niche Marketing
Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Nich …
EPUB
English
DRM
€79.96
Dennis J Cahill & Art (Nova Southeastern University, USA) Weinstein: Lifestyle Market Segmentation
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert …
EPUB
DRM
€61.53
Dennis J Cahill & Art (Nova Southeastern University, USA) Weinstein: Lifestyle Market Segmentation
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert …
PDF
DRM
€61.62
Art Weinstein & William Winston: Defining Your Market
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains …
EPUB
English
DRM
€70.17
Art Weinstein & William Winston: Defining Your Market
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains …
PDF
English
DRM
€70.10
Art Weinstein: Superior Customer Value
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric …
EPUB
English
DRM
€68.95
Art Weinstein: Superior Customer Value
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric …
PDF
English
DRM
€69.19
Art Weinstein: Superior Customer Value
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unf …
PDF
English
DRM
€232.19
Art Weinstein: Superior Customer Value
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers , this, in turn, results in enhanced market performance. Unf …
EPUB
English
DRM
€232.19
William C. Johnson & Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein: Designing and Delivering Superior Customer Value
First Published in 1999, this book stresses the service aspects of an organization – especially customer service, marketing, and organizational responsiveness, and how to create and provide outstandi …
EPUB
DRM
€70.60
William C. Johnson & Art (Nova Southeastern University, Fort Lauderdale, USA) Weinstein: Designing and Delivering Superior Customer Value
First Published in 1999, this book stresses the service aspects of an organization – especially customer service, marketing, and organizational responsiveness, and how to create and provide outstandi …
PDF
DRM
€70.50