C. Michael Hall & Richard Mitchell 
Wine Marketing [PDF ebook] 

Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
*  »How to » and  »how not to » case studies based on international examples
* A guide to further reading and websites
*  »Issues to consider when marketing » section as a means of self-evaluation
 »Wine Marketing » systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.