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C. Michael Hall & Richard Mitchell 
Wine Marketing [PDF ebook] 

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Sampul C. Michael Hall & Richard Mitchell: Wine Marketing (PDF)

Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ”How to” and ”how not to” case studies based on international examples
* A guide to further reading and websites
* ”Issues to consider when marketing” section as a means of self-evaluation
”Wine Marketing” systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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Format PDF ● Halaman 376 ● ISBN 9781136348808 ● Penerbit Taylor and Francis ● Diterbitkan 2007 ● Diunduh 6 kali ● Mata uang EUR ● ID 2472022 ● Perlindungan salinan Adobe DRM
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C. Michael HallRichard MitchellNew Zealand) Hall C. Michael (University of Canterbury

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