Whilst
Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* ”How to” and ”how not to” case studies based on international examples
* A guide to further reading and websites
* ”Issues to consider when marketing” section as a means of self-evaluation
”Wine Marketing” systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
€61.62
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格式 PDF ● 网页 376 ● ISBN 9781136348808 ● 出版者 Taylor and Francis ● 发布时间 2007 ● 下载 6 时 ● 货币 EUR ● ID 2472022 ● 复制保护 Adobe DRM
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