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Eric Viardot
Successful Marketing Strategies for High-Tech Firms, Third Edition [PDF ebook]

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Couverture du Eric Viardot: Successful Marketing Strategies for High-Tech Firms, Third Edition (PDF)

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as e Bay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

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Langue Anglais ● Format PDF ● Pages 326 ● ISBN 9781580537018 ● Maison d’édition Artech House ● Publié 2004 ● Téléchargeable 3 fois ● Devise EUR ● ID 4409172 ● Protection contre la copie Adobe DRM

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