Catalog > Scienze sociali > Economia > Eric Viardot: Successful Marketing Strategies for High-Tech Firms, Third Edition (PDF)

Eric Viardot
Successful Marketing Strategies for High-Tech Firms, Third Edition [PDF ebook]

Supporto

Copertina di Eric Viardot: Successful Marketing Strategies for High-Tech Firms, Third Edition (PDF)

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as e Bay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.

€86.40

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Inglese ● Formato PDF ● Pagine 326 ● ISBN 9781580537018 ● Casa editrice Artech House ● Pubblicato 2004 ● Scaricabile 3 volte ● Moneta EUR ● ID 4409172 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

260.259 Ebook in questa categoria

Copertina di Alma Mary (Indiana State University Department of Art and Design, Indiana, U.S.A.) Anderson & Herman (Indiana State University, Terre Haute, USA) Koren: Management and Supervisory Practices for Environmental Professionals

Alma Mary (Indiana State University Department of Art and Design, Indiana, U.S.A.) Anderson & Herman (Indiana State University, Terre Haute, USA) Koren: Management and Supervisory Practices for Environmental Professionals

Based on the lifelong experiences of two authors as supervisors and teachers, the Fourth Edition of this bestseller provides up-to-date information for newly promoted or management-aspiring professio …

Copertina di Zdzislaw E. (Gdansk University of Technology, Poland) Sikorski & Hanna Staroszczyk: Chemical and Functional Properties of Food Components

Zdzislaw E. (Gdansk University of Technology, Poland) Sikorski & Hanna Staroszczyk: Chemical and Functional Properties of Food Components

Over three editions, this book described the contents of food raw materials and products, the chemistry/biochemistry of food components, as well as the changes occurring during post-harvest storage a …

Copertina di Institute of Leadership & Management: Managing Projects

Institute of Leadership & Management: Managing Projects

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certifi …

Copertina di Kirk Wakeland: Team Sports Marketing

Kirk Wakeland: Team Sports Marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to tho …

Copertina di Sandro Sideri & Meine Pieter van Dijk: Multilateralism Versus Regionalism

Sandro Sideri & Meine Pieter van Dijk: Multilateralism Versus Regionalism

The completion of the Uruguay Round in April 1994 has not solved all the problems. The issue of regionalism versus multilateral agreements such as the Uruguay Round remains a crucial one, as is argue …

Copertina di Roger Dabbah: Total R & D Management

Roger Dabbah: Total R & D Management

Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides ins …

Copertina di Molly (Sheffield Hallam University, UK) Scott Cato: Environment and Economy

Molly (Sheffield Hallam University, UK) Scott Cato: Environment and Economy

Nothing is more important to our world than finding a more comfortable relationship between the economy and the environment. While issues such as species loss, nitrate pollution, water scarcity and c …

Copertina di Eugene Fredriksen: The CISO Journey

Eugene Fredriksen: The CISO Journey

The book takes readers though a series of security and risk discussions based on real-life experiences. While the experience story may not be technical, it will relate specifically to a value or skil …

Copertina di Vijay Pandiarajan: Business Innovation

Vijay Pandiarajan: Business Innovation

This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world …

Copertina di Victoria Grady & Patrick McCreesh: Stuck

Victoria Grady & Patrick McCreesh: Stuck

Our work life is changing. Every day new companies, technologies, and ideas emerge that impact how, where, and most importantly, why we work. Despite this exciting evolution, people remain the heart …

Pagina successiva >>>