This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
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Format EPUB ● Pages 576 ● ISBN 9781136399961 ● Éditeur Haemoon Oh ● Maison d’édition Taylor and Francis ● Publié 2009 ● Téléchargeable 6 fois ● Devise EUR ● ID 2359397 ● Protection contre la copie Adobe DRM
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