Catalog > Social Sciences > Economy > Haemoon Oh: Handbook of Hospitality Marketing Management (ePUB)

Haemoon Oh
Handbook of Hospitality Marketing Management [EPUB ebook]

Support

Cover of Haemoon Oh: Handbook of Hospitality Marketing Management (ePUB)

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

€56.31

Buy this ebook and get 1 more FREE!

Format EPUB ● Pages 576 ● ISBN 9781136399961 ● Editor Haemoon Oh ● Publisher Taylor and Francis ● Published 2009 ● Downloadable 6 times ● Currency EUR ● ID 2359397 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

256,872 Ebooks in this category

Cover of Arturo Bris: The Right Place

Arturo Bris: The Right Place

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

Cover of Doramas Jorge-Calderon: Aviation Investment

Doramas Jorge-Calderon: Aviation Investment

Aviation Investment uniquely addresses investment appraisal methods across the key industries that make up the aviation sector, including the airports, air traffic management, airline and aircraft ma …

Cover of Dennis Mark: Future of Work

Dennis Mark: Future of Work

In the new world of work, old jobs are being disrupted or eliminated just as new ones are being invented that never existed before. On top of that, professionals are not only changing jobs, but even …

Cover of Aravin Prince (Technical University of Liberec, Czech Republic) Periyasamy & Michal (Associate Professor, Department of Material Science, Technical University of Liberec, Czech Republic) Vik: Chromic Materials

Aravin Prince (Technical University of Liberec, Czech Republic) Periyasamy & Michal (Associate Professor, Department of Material Science, Technical University of Liberec, Czech Republic) Vik: Chromic Materials

This informative volume reflects the state of art in the science of color-changeable materials and provides an abundance of in-depth knowledge about the field of colorimetry. The book describes the f …

Cover of Roger Gruneisen: Medical Clinics and Practices

Roger Gruneisen: Medical Clinics and Practices

A hospital can be a private or public sector building where patients are admitted for acute treatment. On the other hand, a clinic is a hub of healthcare activity and a place where care providers int …

Cover of Michal Apollo & Yana Wengel: Mountaineering Tourism

Michal Apollo & Yana Wengel: Mountaineering Tourism

This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversifica …

Cover of Morten Albaek: One Life

Morten Albaek: One Life

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – equival …

Cover of Simon Tyler: Attitude Book

Simon Tyler: Attitude Book

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …

Cover of Adrian Belcham: Environmental Management:

Adrian Belcham: Environmental Management:

Written by Adrian Belcham, author of Manual of Environmental Management, this is the essential guide to prepare you for the IEMA Associate Membership Exam and NEBOSH Diploma in Environmental Manageme …

Cover of Darek Klonowski: Strategic Entrepreneurial Finance

Darek Klonowski: Strategic Entrepreneurial Finance

Entrepreneurial finance is a discipline that studies financial resource mobilization, resource allocation, risk moderation, optimization in financial contracting, value creation, and value monetizati …