This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
€56.31
购买此电子书可免费获赠一本！
格式 EPUB ● 网页 576 ● ISBN 9781136399961 ● 编辑 Haemoon Oh ● 出版者 Taylor and Francis ● 发布时间 2009 ● 下载 6 时 ● 货币 EUR ● ID 2359397 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
256,872 此类电子书
