Research Paper (undergraduate) from the year 2012 in the subject Business economics – Business Management, Corporate Governance, grade: 67%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: This paper will analyse the reason behind the decision for low cost leadership as corporate strategy. Furthermore the implementation of the strategy into their value chain is going to be described and finally it is going to be evaluated if the strategy was successful.
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Langue Anglais ● Format PDF ● ISBN 9783656404828 ● Taille du fichier 0.5 MB ● Maison d’édition GRIN Verlag ● Lieu München ● Pays DE ● Publié 2013 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 3706344 ● Protection contre la copie sans
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