Research Paper (undergraduate) from the year 2012 in the subject Business economics – Business Management, Corporate Governance, grade: 67%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: This paper will analyse the reason behind the decision for low cost leadership as corporate strategy. Furthermore the implementation of the strategy into their value chain is going to be described and finally it is going to be evaluated if the strategy was successful.
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Língua Inglês ● Formato PDF ● ISBN 9783656404828 ● Tamanho do arquivo 0.5 MB ● Editora GRIN Verlag ● Cidade München ● País DE ● Publicado 2013 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 3706344 ● Proteção contra cópia sem
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