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John Gamble & Margaret Peteraf
Crafting and Executing Strategy ISE [EPUB ebook]

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Couverture du John Gamble & Margaret Peteraf: Crafting and Executing Strategy ISE (ePUB)

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

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Langue Anglais ● Format EPUB ● ISBN 9781260569735 ● Maison d’édition McGraw-Hill Education ● Publié 2019 ● Téléchargeable 3 fois ● Devise EUR ● ID 8011263 ● Protection contre la copie Adobe DRM

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