Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.
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语言 英语 ● 格式 EPUB ● ISBN 9781260569735 ● 出版者 McGraw-Hill Education ● 发布时间 2019 ● 下载 3 时 ● 货币 EUR ● ID 8011263 ● 复制保护 Adobe DRM
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