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John Gamble & Margaret Peteraf
Crafting and Executing Strategy ISE [EPUB ebook]

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Cover of John Gamble & Margaret Peteraf: Crafting and Executing Strategy ISE (ePUB)

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

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Language English ● Format EPUB ● ISBN 9781260569735 ● Publisher McGraw-Hill Education ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 8011263 ● Copy protection Adobe DRM

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