Public Relations und Kommunikationsmanagement

Lars Rademacher

Lars Rademacher
Public Relations und Kommunikationsmanagement [PDF ebook]
Eine medienwissenschaftliche Grundlegung

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Table des matières

Ausgangssituation: „Conditions of uncertainty and flux“.- Reputation: Zur anthroplologischen Grundlage strategischer Kommunikation.- Theoretische Grundlagen einer medienwissenschaftlichen Rekonstruktion von Public Relations (PR) und Kommunikationsmanagement (KM).- Kommunikationsmanagement als Organisations— und Wissensmanagement.- Eine induktive Theorie der Public Relations.- Zusammenfassung.- Exkurs: PR als ‘Literatur’ der Gesellschaft.

A propos de l’auteur

Lars Rademacher ist Professor für Public Relations/Kommunikationsmanagement an der Macromedia Hochschule der Medien in München und Berater für Change Communication & CSR.

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Langue Allemand ● Format PDF ● Pages 229 ● ISBN 9783531913292 ● Taille du fichier 2.0 MB ● Maison d’édition VS Verlag für Sozialwissenschaften ● Lieu Wiesbaden ● Pays DE ● Publié 2009 ● Téléchargeable 24 mois ● Devise EUR ● ID 2159647 ● Protection contre la copie DRM sociale

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