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Lars Rademacher
Public Relations und Kommunikationsmanagement [PDF ebook]
Eine medienwissenschaftliche Grundlegung

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Table of Content

Ausgangssituation: „Conditions of uncertainty and flux“.- Reputation: Zur anthroplologischen Grundlage strategischer Kommunikation.- Theoretische Grundlagen einer medienwissenschaftlichen Rekonstruktion von Public Relations (PR) und Kommunikationsmanagement (KM).- Kommunikationsmanagement als Organisations— und Wissensmanagement.- Eine induktive Theorie der Public Relations.- Zusammenfassung.- Exkurs: PR als ‘Literatur’ der Gesellschaft.

About the author

Lars Rademacher ist Professor für Public Relations/Kommunikationsmanagement an der Macromedia Hochschule der Medien in München und Berater für Change Communication & CSR.

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Language German ● Format PDF ● Pages 229 ● ISBN 9783531913292 ● File size 2.0 MB ● Publisher VS Verlag für Sozialwissenschaften ● City Wiesbaden ● Country DE ● Published 2009 ● Downloadable 24 months ● Currency EUR ● ID 2159647 ● Copy protection Social DRM

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